Market Research

Rockman et al undertakes market research and usability testing for both public and private organizations. Drawing on our broad understanding of the education market, we capture user and visitor experiences, identify new markets for existing materials, and help your company to position your efforts in a competitive environment. Our creative research designs and objective analyses help your company to better understand the appeal, usage, and learning impacts of your website, apps, edutainment and interactive products and services, as well as how to more effectively reach your target audiences. Our designs are focused on efficient data capture and actionable reports, and we work closely with clients to meet the unique goals of each project.

Please browse some our past Market Research projects below. We welcome the opportunity to discuss your project with you and to provide more information about our tailored services. Please Contact Us to schedule a free 30-minute Q&A session with a consultant.

Selected Projects Include

  • Photo courtesy of KQED QUEST via CC licensing.

    KQED Market Research

    REA evaluated pilot materials, including radio, TV and web content, and educational outreach workshops for QUEST, a series initiated by KQED in San Francisco. The unique cross-platform science journalism collaborative is designed to provide entertaining and informative content about current local issues in science-environment-nature, while engaging users in conversations about actions for these issues.

  • Photo courtesy of Julie Lindsay via CC licensing.

    Network for Teaching Entrepreneurship Project

    In collaboration with Grunwald Associates, REA conducted a market research literature review to explore and forecast the role of entrepreneurship pathways in Career and Technical Education (CTE) programming.

  • George Lucas Education Foundation (GLEF) Focus Group Study for Edutopia

    REA conducted a series of focus groups for the George Lucas Education Foundation (GLEF) to support and extend the work associated with its Mott Foundation grant that produced the New Day for Learning report. The study’s goal was to explore reactions to the report and its implications for practice, as well as the value of various multimedia presentation formats.

  • University of California, Berkeley Museum of Paleontology (UCMP)

    REA conducted focus groups and usability studies to capture the potential instructional use of the University of California Museum of Paleontology‘s (UCMP) Understanding Evolution (UE) website. REA examined user profiles and usage patterns, reporting on the value that the web-based resources provided to users for teaching science concepts. REA also conducted market research for areas of further website development.