Broadcast, Digital Media and Games

Rockman et al has been delivering high-quality media research and evaluations for more than 25 years and has a well-respected track record in the field. Our media portfolio includes research and evaluation projects for several award-winning public radio, television and multimedia series, as well as digital games, mobile apps, augmented reality, digital badging, transmedia initiatives and coding programs. Our team is experienced with using innovative technologies to help conduct media research, including website usability studies, virtual focus groups, and learning assessments in the field.

Our media research and evaluation services provide:

  • A tailored approach to meet the specific needs of each project
  • Continued revision and improvement of your media products or programs
  • A deeper understanding of how audiences use and respond to your media materials
  • Understanding of the impact that your media materials may have on audiences

Our staff are spread throughout the continental United States and experienced in conducting large-scale studies for federally-funded initiatives. We are also skilled in facilitating partnerships between schools, after-school and daycare centers, community groups and media production agencies.

Please explore selected examples of our media research and evaluation projects below, or learn more about our work focusing specifically on digital literacy and coding programs. We welcome the opportunity to discuss your project with you and to provide you with more information about our tailored services. Please Contact Us to schedule a free 30-minute Q&A session with a consultant.

Selected Projects Include

  • PBS Kids Transmedia Games Usability Testing

    Rockman et al has run a series of usability tests for media products developed by PBS Kids and its partners as part of the Ready To Learn initiative, including several rounds of testing in Boston, Washington DC, and Bloomington IN.

  • Radiolab

    Rockman et al conducted a comprehensive evaluation of Radiolab initiatives funded as part of its “What does curiosity sound like?” project. The project included evaluation of live events, online content, Radiolab’s social media and mobile phone app, and citizen science activities. The evaluation also sought to differentiate outcomes on STEM professionals and lay-audiences, and the extent to which Radiolab programming can facilitate better communication between these two audiences.


    QUEST, initiated by KQED in San Francisco, is a unique cross-platform science journalism collaborative designed to tap into the region’s interest in science, environment, and nature, while providing entertaining and informative content about current local issues in science-environment-nature, and engaging users in conversations about actions for these issues. Over a six-year period, REA evaluated pilot materials, including radio, TV and web content, and educational outreach workshops, and documented internal operations and partnerships with external organizations. The project served to identify the internal collaboration processes and resources needed for full production of a weekly half hour magazine show on KQED-TV, a weekly insert in Morning Edition, and Web site and education materials for use by general audiences. The formative and summative evaluation of QUEST’s six-station collaborative over a three-year period included focus groups and interviews with diverse stakeholders, and revealed that QUEST successfully served a number of interests across diverse groups, addressing environmental issues with high quality content and current science information.

  • Dinosaur Train Evaluation

    Rockman et al conducted a series of evaluative studies for Dinosaur Train, an animated series geared towards a pre-school aged audience, produced by the Jim Henson Company for PBS Kids. The evaluation included an online survey, focus group sessions with parents and children, data collection from families at the Pittsburgh Children’s Museum, and in-home observations and interviews with families children viewing Dinosaur Train episodes in Bloomington, IN.

  • Peg + Cat: Adventures in Learning

    As external evaluators for an NSF-funded AISL grant awarded to The Fred Rogers Company, Rockman et al tested early versions of Peg + Cat interactive media and science camp activities with pre-schoolers, their families, and their teachers. REA also evaluated youth experiences and outcomes in an affiliated summer camp, including observations, focus groups, and interviews with participating educators and children. Peg + Cat is a PBS math-based television program for preschoolers, which is accompanied by interactive media including digital storybooks, online games and apps.

  • Elmo Loves ABCs and Elmo Loves 123s

    Rockman et al worked with the Sesame Workshop to develop and administer a basic literacy and mathematics assessment for preschool-aged students in order to test outcomes of using either Elmo Loves ABC’s or Elmo Loves 123’s for a month-long period as part of the normal school-day experience. To facilitate this project, the Rockman team managed a set of 10 iPad devices (with unique copies of apps for each of 90 students in the study) and a team of 8 researchers.

  • Cyberchase

    REA conducted a pilot evaluation of five programs in WNET’s Cyberchase series to assess the broad educational value, impact, and appeal of the series. The study included more than 450 children (ages eight to eleven), and 20 teachers in the San Francisco Bay Area, encompassing the diversity of the region.