Jennifer Borland, M.A.

Areas of Expertise:

  • Website user-testing and evaluation
  • Video program evaluation
  • Game-based education project evaluation
  • Museum-based program and exhibition evaluation
  • Handheld media evaluation (iPods, iPads, etc.)
  • Use of handheld technology to facilitate evaluation
  • Professional development in evaluation methods

Jennifer joined the team at Rockman et al in 1998 and specializes in the evaluation of new media projects and programs and museum-based evaluation. At Rockman et al, Jennifer has managed evaluations for the Corporation for Public Broadcasting, PBS KIDS, the Microsoft Partners in Learning Program, the American Museum of Natural History, and the Boys and Girls Clubs of America. Jennifer has also led numerous workshops at regional and national conferences on evaluation techniques, including innovative uses of new technology to facilitate evaluation efforts. Jennifer holds undergraduate degrees in Psychology and Telecommunications and did her graduate studies in the Mass Communications program at Indiana University. Her graduate research focused on educational technology, physiological responses to media stimuli, and human-computer interface design. Jennifer also facilitated research and training on distance learning and web-based educational resources at the Center for Excellence in Education at Indiana University and served as the newsletter editor for the Educator’s Technology Center at IUPUI.