Camellia Sanford, Ph.D.

Areas of Expertise:

  • Evaluation and research design in museum settings
  • Formative and summative evaluation of educational media, including television programming, games, websites, and mobile experiences
  • Creating survey, interview, focus group, and assessment protocols for children and adults
  • Quantitative and qualitative analysis, including but not limited to descriptive statistics, paired t-tests, ANOVAs, regression analysis, and thematic coding

Camellia has extensive experience conducting research and evaluation within informal contexts such as museum exhibitions, television series, afterschool programs, online experiences, and preschool settings. She frequently works with project partners to articulate project outcomes, identify tools to collect meaningful data, and to make design decisions based on the analysis of user/visitor data. At Rockman, Camellia has led several museum and media-related evaluations, including several funded by the National Science Foundation’s Advancing Informal STEM Learning (AISL) and the National Institutes of Health’s Science Education Partnership Award (SEPA) programs.

Camellia is active in several educational research organizations, including the Conference Planning Committee of the Visitor Studies Association and the Informal Learning Educational Research Special Interest Group within the American Educational Research Association. Before coming to Rockman, Camellia worked for UPCLOSE (University of Pittsburgh Center for Learning in Out-of-School Environments), and as a Research Fellow at the Children’s Museum of Pittsburgh. While there, she taught several courses to pre-service teachers on how to utilize field trips, educational programs, and other museum resources in the classroom. Camellia has also written several articles on family learning in informal environments, exploring how measures such as time spent, visitor engagement, and content conversations are used in these settings. Camellia has a B.A in Psychology and a B.A. in Anthropology from the University of California, Santa Cruz. She also holds a Ph.D. in Education from the University of Pittsburgh. In her spare time, Camellia enjoys playing board games, increasing her knowledge of pop culture, and kayaking.